Prime Star is a contemporary chain of restaurants with quick service for modern people who take good care of their health and image as well as lead active lives. The chain of restaurants Prime Star is the first project of Arkady Novikov in the “quick” style. It's more than just one more fast food chain. It's an example of what modern quick service restaurant should be. It's a healthy, comfortable and delicious fast food. "All for the taste" is the motto here. Prime Star is an ideal place to have a quick and high quality snack throughout the whole day. Fast casual "high quality and speed" is a new dining concept which lets people stay gourmand even in the hectic pace of modern living. At any time of the day Prime Star offers fresh brewed coffee, fresh pastry, a gourmet selection of desserts, sandwiches, baguettes, salad rolls and even soups. All this variety can be taken to go in specially designed boxes. There is no place for preservatives as all the food will be kept for no longer than one day. The origin of fruit, vegetables, salads and berries can be traced literally right from the bed at the Moscow-area state farm “Gorki-10”. The chain owns its own production and distributional centre where the manufacturers deliver their products and where the food are produced, pre-packed and distributed. Sandwiches, baguettes, salads rolls and salads are made right in the cafe. The menu also boasts fresh juices, yogurt drinks, variety of tea and coffee, an assortment which could be the object of envy not only for any fast food chain, but even for the coffee house. “quick” doesn't mean “bad” in Prime Star’s case. The restaurant will help to understand that.